Satellite and cable television providers should be shaking in their proverbial boots. A new industry is emerging, providing consumers with movies on demand in the comfort of their own homes. This is no flimsy pay-per-view menu. Thousands of titles rest at the fingertips of the user, ready to be streamed directly into his or her home at the click of a mouse or the touch of a remote.
This streaming video can be played on computers, Xbox 360 consoles and even on special streaming video players that connect to personal home computer networks. These players are compact units, about the size of a DSL modem, designed to bring Internet technology to the television and home theater system. A small remote allows the user to scroll side-to-side through a video queue of titles constructed by and for the consumer. Gone are the days of waiting for a good movie to be shown on television. Online movie rental companies are giving the consumer the power to watch what he wants, and when he wants. And the consumer is responding in a big way. The trend toward online movie rental is on the rise.
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